The Cleveland Clinic kicked off its first Giving Day campaign in February 2023 intending to use holidays as the backdrop for department-focused fundraisers. In a partnership with American Greetings, the fundraiser allowed donors to send an unlimited amount of Valentine's Day Cards after making a $25 donation to the cause.

 

The creative elements for this campaign lived across social platforms, websites, digital ads, email newsletters, and beyond. The globe imagery was a nod to the global impact the Cleveland Clinic's work would have with the power of collective funding for heart disease research.